The Founders
Hey, you! We are Ricardo & Tim from Luxembourg
Our love for sports, fitness & health started the beginning of our friendship. Beside a healthy lifestyle, we always felt a passion to start our own business someday.
And that’s exactly what we did. We combined our love and passion and started naway to bring something new and unique to the supplement world –
transparency, honesty and quality.
“We make no compromises when it comes to our supplements, neither should you!”
Ricardo & Tim
Our Value
We want healthy and natural. For you and for us. We use only essential, high quality and, most important, plant-based ingredients.
Our Quality
Every product development starts with questioning the status quo. This applies to the ingredients and origin of each raw material. Because for us, quality matters.
Our Vision
We want to revolutionize the supplement market by providing the new standard of supplements through plant-based & delicious products.
The Journey so far...
2018
The Idea
Our journey started with a growing focus on health, but finding truly natural supplements was nearly impossible.
By February, we committed to creating a line of natural supplements, diving into research. The path wasn’t easy, and our first supplier calls were a bit awkward.
But by November, after sampling products like protein powders and packaging, we found the right partner to help us bring our vision to life.
2019
First Steps into the Market
In March, we officially established the company, honest+, and began developing our first product.
By June, whey+ was ready in classic vanilla and chocolate flavors, made from only natural ingredients. We built a website and started selling at events. Though getting into local gyms and shops was a challenge, we eventually secured a few key partnerships.
December brought exciting news: we were accepted into RTL's Success Story competition. However, a legal challenge with our brand name led to a rebrand as Naway. Despite not making the podium, we were proud of our journey.
2020
Expanding Our Offerings
In June, we launched vegan+, our plant-based protein, receiving an overwhelmingly positive response.
By September, we enhanced whey+ by switching to grass-fed Irish cows, using 100% whey isolate for optimal quality. This marked a turning point as we continually improved our products.
2021
Overcoming Obstacles and Growth
Despite the pandemic, we appeared in another episode of Success Story in January, reflecting on our growth.
In February, we launched a new salted caramel fudge flavor for vegan+, overcoming production challenges. The summer saw new flavors for whey+, including whipped strawberry cream and banana milkshake.
By August, we had automated our shipping process and, in September, launched boost+, our latest all-natural supplement.
2022
Stress Relief and Sweet Additions
In April, we introduced sleep+, a plant-based supplement designed to improve sleep and reduce stress.
By May, our much-anticipated vegan+ chocolate flavor finally arrived, even appealing to non-vegans!
2023
Rebranding
This year came with its challenges, but we managed to maintain our quality without increasing prices.
In February, we sold out of whey+ and launched Protein+, a plant-based protein powder in creamy coconut flavor.
By October, we had expanded the Protein+ line with three more flavors: cinnamon cereal, vanilla ice cream, and chocolate fudge.
And we’re not stopping there—new developments are already in the works.
2024
Innovation Continues
In February, we introduced Clear+, a refreshing plant-based protein designed to be mixed with water.
By June, we expanded the line with a second flavor: Redberry Mojito.
Coming up in October, we’re excited to launch Protein+ Caramel Macchiato, adding even more variety to our growing product range.
With each new release, we continue to innovate and push the boundaries of what's possible in plant-based nutrition!
2025
To be Continued
Much more planned!